This is a 25 minute documentary that I thought was fabulous. If you have time it's worth a look.
The Republic of the Congo in Central Africa can’t boast of high standards of living.
Yet, there are men here who are prepared to spend a fortune on designer suits.
They call themselves “sapeurs” – members of the “La Sape” movement.
“La Sape” comes from French and stands for “The Society of Ambiance-Makers and Elegant People”. For its adherents, it’s all about style and elegance, the right combination of colours and textures, brand-names and the highest quality materials.
They derive true joy from showing off their attire on the streets of Brazzaville – the country’s capital and the centre of the “La Sape” movement.
Walking down dusty streets lined with clay houses, they turn heads and feel like kings.
And there’s no price they won’t pay for this.
(source: Reddit & YouTube)